Our Company

SDK Sales Alliance, with principals Debra Swann, Pat Dougherty and Chris Kavanagh, is a business partner with CustomerCentric Selling®.  SDK is dedicated to helping clients improve sales effectiveness and predictability by implementing a best practices sales process; this process guides Marketing and Sales professionals to have more meaningful conversations with customers and facilitate the activities involved in the customer’s decision-making process. They bring a combination of sales, marketing, management and technical experience from their corporate careers and have successfully implemented the CustomerCentric Selling® methodology with clients in industries such as financial services, insurance, health care, manufacturing, consulting, and IT hardware/software.