PipelineMetrics. Organizations invest in a defined sales process and a CRM application yet many fail to optimize their ROI.  CustomerCentric Selling® partnered with PipelineMetrics to bring to market an application that leverages Salesforce.com to help salespeople stay true to the company’s defined sales process and messaging, and to help sales managers objectively assess sales rep performance.  Higher adoption of the sales process and increased utilization of the CRM will deliver a higher ROI on your sales effectiveness investments.