"Before CustomerCentric Selling® (CCS), we lacked structure in our sales process…everyone was doing their own thing and there wasn’t a lot of accountability. We were also looking for a way to differentiate ourselves by the way we sell given that insurance programs are frequently viewed as a commodity. We engaged CCS to tailor the methodology to our customer’s preferred buying process and customize the training materials to simulate what actually transpires during our sales cycle. We trained about 150 sales and marketing professionals. Without exception, the feedback was extremely positive and our top salespeople recognized the value the most. We have very aggressive growth targets and we view CustomerCentric Selling® as our selling engine. The SDK team are true professionals. They took the time to learn about our business and know how to command a room during the workshops. You’ll enjoy working with them."
Wayne Watkins, Executive Vice President, Sales & Distribution
Allstate Workplace Division

“The session for our sales managers was the best part of the CCS training thus far. Very powerful! Some very meaty tools that we as managers can sink out teeth into and be able to coach our reps using objective data instead of anecdotal information.”
Bill Faster, VP Sales
Appleton Papers

"This class provided me a new set of tools and processes, and has revolutionized the way my company will prospect and sell. I got back ten times my investment. The SDK team are seasoned professionals, are absolutely superb facilitators and dynamic presenters. They are what made the CustomerCentric Selling® model come alive for me. I now have the tools and foundation to begin selling with the buyer's needs and vision of a solution in mind—not by showing off software. Thank you SDK for your commitment to excellence in what you do, and for teaching an old dog some new tricks".
Jim Reed, Owner
Infinitek Corporation

"We selected CustomerCentric Selling® (CCS) because we wanted to organize and measure the effectiveness of our sales calls with distributors. We also wanted to maintain a database to track both conversions and committed customers. The SDK team did a very good job getting up to speed on our industry and issues. The workshops helped us revisit and refine sales call organization, preparation and anticipation of what would be discussed as well as helping us think through the practical application of CCS to our business and customers. As a result of CCS, the quality of our sales calls has improved and, more importantly, our ability to manage and measure the effectiveness of our calls and sales penetration has improved."
DeLancey W. Davis, Vice President, Business Unit Manager US/Canada
Franklin Electric

“The SDK team did a fantastic job with our sales team. They were very personable, knowledgeable and thorough. Their follow up with our business was exceptional - we felt that SDK was a real partner for the long haul. The performance of our sales team was enhanced significantly - ultimately allowing for us to achieve better conversion rates, forecasting and having clear visibility to the performance issues that existed in our sales organization. I highly Recommend the SDK team and Customer Centric Selling® for any company that wants to ensure that it's sales organization is a well trained powerful strategic asset.”
Alex Walker, CEO
Cube Route

"I had hired a group of very seasoned and professional sales executives. However, even they benefited from the CCS workshop. There is always room to improve performance and be reminded of the right way to sell. The workshop clearly articulates new strategies for effective selling."
Scott Marber, VP Sales
Free&Clear

"CustomerCentric Selling® has helped us transform the way in which we sell from a point sale to an enterprise solution offering focused on real business value. I couldn't be more pleased with the measurable impact CustomerCentric Selling® has had on our growth in both pipeline and average deal size as well as improvement in forecasting accuracy."
Ralph Lentz, VP Sales
Macrovision

"CustomerCentric Selling® has really helped us focus our energies on the right aspects of the sales process, and both qualify and close deals more effectively. We achieved "Top Reseller" status with Microsoft Business Solutions' Southwest region, and President's Club. These achievements are in part due to our participation in CustomerCentric Selling®".
David Brown, Business Development
SCG (Solutions Consulting Group)

"CustomerCentric Selling® definitely improved our skills with qualifying and moving through the sales process more quickly."
Nabil Balady, CEO
The Sphinx Group

"Prior to CCS®, we did not have criteria to walk away from bad opportunities nor did we have an effective negotiation strategy. Discounting was eating into our profits and degrading our brands' value in the marketplace. We believed we were the best choice and should charge more for superior customer value. At the end of 2007, there was $500M of qualified opportunities in the funnel and the stock had more than quadrupled in value since 2002.”
Larry Cleve, Training Manager
Rockwell Automation