Prepare your Marketing/Sales Support Team: CustomerCentric Messaging® Workshop
This hands-on workshop teaches participants how to develop CustomerCentric Messaging® in every element associated with marketing collateral, including the support tools for the specific culture and defined sales process of his/her individual organization. Participants will learn what messaging is needed, the purpose of each messaging component, how to deliver it, to whom, and at what point in the sales cycle the messaging should be used. The objective is to transfer the skill of developing CustomerCentric Messaging® to members of the marketing team, so that they can apply these skills to create consistent messaging across all communication vehicles including Web sites, product brochures, corporate presentations, case studies or success stories, prospecting letters, email campaigns, newsletters, and conversational templates used by sellers during sales calls. Participants learn how to:
- Collaborate with the selling organization to identify relevant sales tools
- Document your understanding of your customer's business
- Develop Sales Ready Messaging® sales tools
- Apply Sales Ready Messaging® skills to the creation of marketing materials
- Transition existing collateral from product-centric to customer-centric
- Establish a repository for sales tools
- Continuously refresh content using field input
Who Would Attend:
Marketing
Sales Support
Sales Operations
Duration:
One or two days
Key Benefits:
Consistent, effective messaging at every customer touch point
Prospecting materials that generate curiosity
Questioning templates to diagnose customers’ current business environment
Relevant positioning of seller’s offerings
Increased utilization of marketing materials by the field